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department of MASTER OF BUSINESS ADMINISTRATION (MBA)

publications

Student Publications
- Journal Publications
- Patent
Faculty Publications
- Journal Publications
- Patent
- Book Publications

research paper publications By Student



  • Gurupriya.V, Daffni.D, Aswini.M & Sachin.S.S have published a research paper titled “An empirical study to assess the market potential for personalized online cloth shop for women” in the International Journal of Scientific Research in Engineering and Management, Vol. 4, Issue 8, pp: 2020, pp: 1-5.
  • Dhivya.R, Kituthika.S and Gouklavani.M have published a research paper titled “A conceptual study on Tesseract Products and its impact on future generation” in the International Journal of Research in Engineering and Management, Vol. 4, Issue 9, pp: 2020, pp: 335-339.
  • Newra, T.Monisha, D.Naveenkumar, S.PraneetSankar has published a paper titled “Work Life Balance of Female Nurses”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.111-118
  • Sangeethavalli, K.Prakash, M.Ramesh and R.Soundriya has published a paper titled “An overview of Work Life Balance of Employee”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.137-143
  • RoselinBharathi, N.Muthu Kumar and A.Prasad has published a paper titled “A study on Work Life Balance among Women Teaching Staff at various Colleges”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.166-177
  • Mayuri, T.UmaMaheshwari, M.Pramila and N.Soundriya has published a paper titled “Work Life Balance of Police Officers”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.194-201
  • A,A.MohammedFazil, K.Vignesh Kumar andS.Sanjeev has published a paper titled “Work Life Balance Among Women Entrepreneurs”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.232-239
  • Rahul, V.MuthuKaruppan, B.Parameshwaran andR.Vishalini has published a paper titled “Work Life Balance of Women Teacher”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.202-215
  • Saranya, S. S.Sachin and M. A.Praveen has published a paper titled “Work Life Balance of Police in India”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.246-253
  • Praveen, P.Pradeep, A.SanthiyaAjith andK.Vasikaran has published a paper titled “Gender difference in the Perception of Work Life Balance” in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.254-262”
  • Prem, V.Srihari, Suveen Kumar and Vimal has published a paper titled “A study on Quality of Work Life of Employees of Power Sector with Special Reference to working conditions”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.240-245
  • Rajalakshmi, R.RohitPrabhu, V.Saanthini, G.Sunantha has published a paper titled “Work Life Balance for Women in Various sector”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.263-272
  • Subiksha, R.Sathyapriya, MeenakshiSwetha and A.Yogeshwaran has published a paper titled “Work Life Balance of Policies and Impact Employee’s Job Satisfaction and Performance“in the Indian Scientific Journal of Research in Engineering and Management, ISSN: 2582-3930 Volume02,2020
  • Sowmiya, N.Nivetha, S.Yugendiran, S.Logeshwaran andK.SerginRojar has published a paper titled “Work Life Balance for Women in IT Sector”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.284-291
  • MartinDeepak, R.Santhiyasri, M.A.Priyadharsini andS.Robin has published a paper titled “Work Life Balance of Female Teachers”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.292-299
  • ShanmuhaVaradhan, Raghavendra,Sonal V Nair and R.NagaVishnu has published a paper titled “Work Life Balance of Female Social Worker”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.307-318
  • Thangaraj,P.Santhosh andV.Sriharihas published a paper titled “Work Life Balance of Women Employees in Banking Sector”in the International Journal of Research in Engineering and Management, vol.4, 2020, pp.319-334
  • BenatVadhani and M.Nithya from II year MBA Department has published a Research Paper on “Students Perception and Attitude towards selection of Colleges in Tamilnadu”, International Journal of Marketing, Financial Services & Management Research, vol. 6, 2018, pp.-1-11
  • Latha V and Manisha G from II year MBA Department has published a Research Paper on “Engineering Education in India: A Case Study”, International Journal of Marketing, Financial Services & Management Research, vol. 7, 2018, pp.1-5.

research paper publications By Faculty



  • V.Prabakaran published a research paper titled “An empirical study to assess the market potential for personalized online cloth shop for women” in the International Journal of Scientific Research in Engineering and Management, Vol. 4, Issue 8, pp: 2020, pp: 1-5.
  • V.Prabakaran, Dr.P.Krishnaveni and Ms.S.D.Shamini published a research paper titled “The Influence of Artificial Intelligence on Recruitment: A Conceptual Study” in the International Journal of Advanced Science and Technology, Vol. 29, Issue 3, 2020, pp: 11527-11535.
  • P.Krishnaveni, Ms.S.D.Shaminiand Dr.V.Prabakaran published a research paper titled “Students’ Perception about Design Thinking and Its Influence on their Problem Solving Skills: An Empirical Study” in the International Journal of Advanced Science and Technology, Vol. 29, Issue 4, 2020, pp: 9725-9742.
  • Dr.S.Senthil Kumar published a research paper titled “A Study on Tea Plantation Worker’s Health, Safety and Welfare Measures of Tea Estates with Reference to Nilgiris District, Tamilnadu” in the International Journal of Advanced Science and Technology, Vol. 29, Issue 5S, pp: 2020, pp: 2160-2168.
  • R.Banu rekha has published a research paper titled “A conceptual study on Tesseract Products and its impact on future generation” in the International Journal of Research in Engineering and Management, Vol. 4, Issue 9, pp: 2020, pp: 335-339.
  • Ms.R.Banurekha published a research paper titled “Work life Balance of Female Nurses” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 111-118.
  • Ms.R.Banurekha published a research paper titled “A Study on Work life Balance among Women Teaching Staff at various Colleges” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 116-177
  • Ms.R.Banurekha published a research paper titled “Work-life Balance among Women Entrepreneurs” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 232-239
  • Ms.R.Banurekha published a research paper titled “Work Life Balance on Women Teacher” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 202-215
  • Ms.R.Banurekha published a research paper titled “Work Life Balance of Police in India” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 246-253
  • Ms.R.Banurekha published a research paper titled “Work Life Balance for Women in Various Sectors” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 263-272
  • Ms.R.Banurekha published a research paper titled “Work Life Balance of Female Teachers” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 292-299
  • Ms.R.Banurekha published a research paper titled “Work Life Balance of Policies and Impact Employee’s Job Satisfaction and Performance” in the International Journal of Scientific Research in Engineering and Management, Vol 2, Issue 04, pp: 182-189. eISSN: 2582 3930
  • Ms.K.Monisha published a research paper titled “Work Life Balance of Men in India” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 223-231
  • Ms.K.Monisha published a research paper titled “Work Life Balance of Women in India” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 28-37
  • Ms.K.Monisha published a research paper titled “Work Life Balance of Google” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 185-193
  • Ms.K.Monisha published a research paper titled “Women Construction Industry: A Work Life Balance Perspective” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 178-184
  • Ms.K.Monisha published a research paper titled “Work Life Balance of IT and its Industries of India” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 152-165
  • Ms.K.Monisha published a research paper titled “Work Life Balance on Women in Banking Sector” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 119-129
  • Ms.K.Monisha published a research paper titled “Work Life Balance for Police Department” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 144-151
  • Ms.K.Monisha published a research paper titled “Work Life Balance of Nurses in India” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 216-222
  • Ms.K.Monisha, published a research paper titled “Work Life Balance of Employees in Information Technology (IT) Sector at Chennai” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 93-99
  • Ms.K.Monisha published a research paper titled “Work Life Balance of Women Working in Education Sector” in the International Journal of Research in Engineering and Management, Vol 4, 2020, pp: 100-110
  • P.Krishnaveni, S.Swarnam and V.Prabakaran, “An Empirical Study to Analyse Overbought and Oversold Periods of Shares Listed in CNX Bankex”, in the International Journal of Management, IT & Engineering, Vol 9, Issue 3, ISSN (O): 2249 0558, March 2019.
  • K.Mohan Kumar, “Measuring Customer Based Brand Equity: Evidence From Hero Motocorp Two Wheelers in TamilNadu”, in the International Journal of Management, IT & Engineering, Vol 9, Issue 1, ISSN (O): 2249 0558, January 2019.
  • Dr.V.Prabakaran, Dr.P.Krishnaveni and S.D.Shamini, “Signalling Effect: Evidence from Dividend Announcements in National Stock Exchange”, in the International Journal of Management, IT & Engineering, Vol 9, Issue 1, ISSN (O): 2249 0558, January 2019.
  • Dr.V.Prabakaran, Dr.P.Krishnaveni and Mr.E.Mohanraj, “Signalling Effect: Evidence from Dividend Announcements in Bombay Stock Exchange”, in the ZENITH International Journal of Multidisciplinary Research, Vol 9, Issue 1, ISSN (O): 2231 5780, January 2019.
  • V.Prabakaran, “Engineering Education in India: A case study”, in the International Journal of Marketing, Financial Services & Management Research, Vol 7, Issue 7, ISSN (O): 2277-3622, July 2018
  • V.Prabakaran, “Students’ perception and Attitude towards Selection of Colleges in Tamilnadu”, in the International Journal of Marketing, Financial Services & Management Research, Vol 7, Issue 6, ISSN (O): 2277-3622, June 2018.
  • Mohan Kumar, S.Viniba, “A Study on Customers’ Perception and Expectation on Core Service Quality in Commercial Banks”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Vol.6, No. 10, 2016.
  • S.Viniba, “A study on work stress coping strategies adopted by software professionals with special reference to Tamilnadu”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Vol.6, No. 10, 2016.
  • Krishnaveni, V. Prabakaran, K. Mohan Kumar, “UK’s Referendum: Signalling Effect”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Vol.6, No. 10, 2016.
  • V.Prabakaran, P.Krishnaveni, “DOW Theory in Assessing Equity Share Price Movement”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Vol.6, No. 10, 2016.
  • V.Prabakaran, “Issues & challenges faced by Management Institutions in this contemporary situation of Indian economy”, “International Journal of Research in Advanced Technology”, Volume 1, Issue 7, pp. 1-5, 2016.
  • M.G.Saravanaraj, “A study on the impact of Spirituality on Organizational Performance with Special Reference to Organizations in Salem City”, “International Journal of Research in Commerce, IT & Management”, Vol .2, Issue 8, 2016.
  • V.Prabakaran, “Market reactions to Dividend Declaration on Equity Share Price and Volume with Particular reference to Bombay Stock Exchange, India”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Volume 6, Issue 7, pp. 1706 – 1717, 2016.
  • M.G.Saravanaraj, ‘Electronic Payment System Landscape in India- A Road Ahead’, Asian Journal of Research in Social Sciences and Humanities (Annexure-I), ISSN: 2249-7315, Vol.6, No.6, pp. 333-361, 2016.
  • P.Krishnaveni, “Role of Indicators and Time Frame in Determining the Risk Adjusted Returns from Trading Currency Pairs”, “International Journal of Research in Advanced Technology”, Vol. 1, Issue 5, 2016.
  • M.G.Saravanaraj, “A study on the levels of organisational commitment of the teaching staff with special reference to self-financing engineering colleges in Coimbatore district”, “International journal of business and Management”, ISSN: 2321-8916, Vol .4, Issue 4 , 2016.
  • M.G.Saravanaraj, “Behavioural Influences in Investor Decisions – An Indian Perspective”, “International Journal of Advanced Research in Management Architecture Technology & Engineering”, ISSN: 2454 9762, Vol.2, Issue 3, 2016.
  • V.Prabakaran, “Impact of Corporate Event Announcements on Trends on Equities: Evidence from NSE Sectoral Indices”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Volume 6, Issue 6, pp. 2077-2090, 2016.
  • P.Krishnaveni, “Impact of Time Frame and Technical Indicators on Strength of Currency Pairs”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Volume 6, Issue 6, pp. 1717-1735, 2016.
  • M.G.Saravanaraj, “Relative Importance of Concerns, Norms and Social Status among Bangaloreans in choosing Green Products”, “Asian Journal of Research in Social Sciences and Humanities” (Annexure-I), ISSN: 2249-7315, Vol.6, No.5, pp.1202-1217, 2016.
  • M.G.Saravanaraj, “A study on the impact of job involvement on work conditions organisational commitment and interpersonal relationship among self-financing engineering college teaching staff in the western region of Tamilnadu”, “International Journal of Innovative Research and Development”, ISSN: 2282-0211, Vol.5, Issue 5, 2016.
  • S.Viniba, “Factors Contributing to Work Stress of the Software Professionals”, “Advanced Research in Management and Social Sciences”, ISSN: 2278-6236, Vol.5, Issue 2, 2016.
  • P.Krishnaveni “An Empirical Evaluation of Foreign Exchange Market Efficiency: GBPUSD Currency Pair”, “GE-International Journal of Management”, ISSN: 2321-1709, Vol. 5, Issue 2, 2016.
  • V.Prabakaran, “Role of Foreign Direct Investment in Indian Economy”, “EPRA International Journal of Economic and Business Review” – Online, ISSN: 2347-9671, Vol. 3, Issue 9, 2015.
  • Prabakaran , “Investors’ risk profile analysis and their perception towards investing in stock market”, “Zenith International Journal of Business Economics and Management Research”, ISSN: 2249-8834, Vol. 5, Issue 8, 2015.
  • M.G.Saravanaraj, “A Study on Factors Influencing Buying Behaviour in Indian Stock Markets”, “SNS Journal of Marketing”, ISSN: 0975-7627, Vol.7, Issue 2, 2015.
  • V.Prabakaran, “Level of Stress among Engineering and Management students in Coimbatore City”, in the International Journal of Exclusive Global Research, ISSN: 2456-2076,Vol 1, Issue 3, 2016.

Copyright Registered By Faculty



  • Dr.V.Prabakaran & Dr.P.Krishnaveni from MBA department has published a Patent on “MBA Admission Bulletin” on 11.07.2019. Diary Number: 5656/2019 – CO/L[Copyright]

Book Publication



  • Dr.V.Prabakaran and Hari Govindaraju, published a book titled “Operations Management” in LAP LAMBERT Academic Publishing.
  • Dr.V.Prabakaran published a book titled “Stock Market Reaction to Corporate Announcements” in LAP LAMBERT Academic Publishing.
  • Dr.P.Krishnaveni, published a book titled “Empirical Evaluation of Foreign Exchange Market Efficiency” in LAP LAMBERT Academic Publishing.
  • Dr.S.Viniba, published a book titled “Work Stress among Indian Software Professionals” in LAP LAMBERT Academic Publishing.